Athrú Insights is a behavioral change consultancy for business – founded by an engineer and marketer with more than 60 years combined experience working in leadership roles, across a diverse range of businesses. Athrú means change in Irish and reflects our commitment to supporting businesses and individuals to initiate and embed enduring adaptation through the power of coaching.
As qualified and experienced coaches, we use the principles of professional coaching to create conditions for enduring systemic change which delivers lasting benefits. We facilitate continuous improvement and development through experimentation, reflection, the development of insights and learning.
Insight development and thought leadership
Proposition and strategy development, execution planning
Team coaching with a focus on adaptive behaviour
Embedding the process of adaptive change
We have worked with individuals, teams and business to create lasting change.
Athrú Insights’ – Tenets of Adaption – was recently published with the support of KPMG.
Athrú Insights were curious to understand how businesses were adapting to the discontinuity created by the Pandemic. Through more than 200 hours of research and conversations with more than 40 diverse businesses, we identified 11 behaviours – Tenets of Adaption – which were consistently found in enterprises which had decided to adapt and take control of their future. The report defines an approach which can be learnt and practised. Organisations, leaders and their teams who embed and use the tenets will become more adaptive; they will enhance their ability to take advantage of the volatile, uncertain, complex and ambiguous environment the Pandemic has presented.
‘It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is best able to adapt and adjust to the changing environment in which it finds itself’
Paul Duggan graduated from University College Dublin with a BE in Mechanical Engineering in 1980 and an MBA in 1986. He was awarded an MSC in Coaching and Behavioural Change from Henley Business School in 2017 and a Certificate in Board Dynamics from the Tavistock Institute in 2018. From, and now based in Dublin, he has lived and worked in Japan and the USA, and has wide experience of international business. He started his career in Japan working in the semiconductor industry with Fujitsu. Subsequently, he worked in export development in the Irish Export Board. For 16 years he worked in a listed engineering/distribution business, Unidare plc, with operations in the UK, Ireland, mainland Europe and North America. Roles included leading the business development and M&A activity, MD of subsidiaries as well as Group Chief Executive for 8 years. He served as a main board director for 12 years. Currently, he is the CE and a shareholder in a business engaged in the distribution in Ireland and the UK, the Gardiner Group. He has served as an advisor and non-executive director to several private companies – for-profit and not for profit.
Rebecca Brennan graduated in Business Studies with BA Hons in 1998 and with a Chartered Diploma and an MSc in Strategic Marketing from Aston University in 2001. More recently she was awarded an MSc in Coaching and Behavioural Change in 2017 from Henley Business School. Rebecca is a qualified NLP coach and Tiny Habits behavioural change coach (Stanford University). Originally from Derbyshire but now based in London. Rebecca has worked at Director level in several prominent marketing agencies including Ogilvy, Iris Worldwide, and McCann, before starting her own agency: The Hub. The Hub was acquired by Cubo Communications where Rebecca served as MD of the combined business. Rebecca has recently stepped down as MD of Cubo and divides her time between Kyan, a technology agency, supporting business in digital transformation and innovation, working as coach and mentor for individuals and teams and as a non-executive advisor.